Clear insight to help you understand your competitors and strengthen your positioning
I provide structured competitor analysis, product comparisons and market insight reports to help businesses clearly understand their position in the market.
Whether you need a one-off comparison or ongoing competitor monitoring, I turn complex information into clear, practical tools your team can use.
Helping you stay informed, confident and competitive
I support small businesses, engineering companies and product-based teams by providing:
- Clear competitor product comparisons
- Structured market summaries
- Sales battlecards and positioning support
- Competitor monitoring and updates
- Organised product and specification data
My focus is on clarity, accuracy and usability — so your team can quickly understand the information and use it in real conversations.
Competitor Product Comparison
Side-by-side comparisons of your product against key competitors.
Includes:
- technical or feature comparison table
- strengths and weaknesses summary
- positioning notes for sales
👉 Ideal for: sales teams, product managers, marketing
Clear, simple “you vs competitor” summaries your team can use in conversations.
Includes:
- key talking points
- advantage highlights
- objection handling notes
- ideal customer positioning
👉 Ideal for: sales and business development
Market Overview Reports
A clear snapshot of your competitive landscape.
Includes:
- overview of key competitors
- product ranges and positioning
- pricing level indicators (where available)
- opportunity and gap summary
👉 Ideal for: strategy, planning and product positioning
Competitor Monitoring (Monthly)
Stay up to date without spending hours researching.
Includes:
- competitor product launches
- website and messaging updates
- trade show and activity tracking
- monthly summary report
👉 Ideal for: ongoing awareness and sales readiness
Data & Product Information Structuring
Organising your product and competitor data into clean, consistent formats.
Includes:
- spreadsheet structuring
- product specification tables
- consistent data formatting
- comparison dashboards
👉 Ideal for: teams with scattered or inconsistent data
PRICING GUIDE
To give you an idea of investment:
- Competitor comparison reports: from £150 – £300
- Sales battlecards: from £75 – £150
- Market overview reports: from £300 – £700
- Monthly monitoring: from £200 per month
- Data structuring support: £25 – £35 per hour
Every project is tailored, so I’m happy to provide a simple quote based on your needs.
👉 Example Output – What You Will Receive
Example of the structured comparison and visual insight you will receive.
Each report is tailored to your business and your competitors.
👉 Want something similar for your business? Get in touch today to discuss your competitors or data needs
HOW I WORK
1️⃣ Initial connection
We discuss your products, competitors and what you need.
2️⃣ Scope and structure
I confirm exactly what will be delivered and in what format.
3️⃣ Research and analysis
I gather and structure the information clearly.
4️⃣ Delivery
You receive clean, easy-to-use documents or spreadsheets.
5️⃣ Optional updates
We can continue with ongoing monitoring if needed.
WHO I WORK WITH
I typically support:
- small engineering and manufacturing businesses
- RF / telecom and technical product companies
- product-based SMEs
- growing businesses without in-house analysis teams
If you need clear insight but don’t have time to gather and organise it — I can help.
However, I can work with businesses in other industries too!
WHY WORK WITH ME
- Strong attention to detail and accuracy
- Structured, organised data presentation
- Clear, easy-to-use outputs
- Reliable and consistent delivery
- Understanding of technical products and specifications
I focus on making information useful, not just available.
Let’s make your information work harder for your business
👉 Contact me to discuss your project