What is Digital Marketing?
Digital Marketing is any advertising, campaigning and promotion of your brand or business. This can be done on social media, emails, Websites and more. Digital marketing done correctly, means that your business is showing up regularly online. From Instagram posts & reels , Facebook posts & stories to blogging from your website.
To have this make a difference to your sales there are some things to take into consideration. SEO- The posts, blogs and website information need to me the criteria for good SEO. By having good SEO it means that you will appear higher in the SERPs ranking (Search engine results page). When you appear at the top, your link is more likely to get clicked on by prospective clients. But as soon as your SERPs results start to go lower, those prospective customers are more likely to click on someone else’s link. Thus loosing your business sales and revenue.
How I can help
As a Virtual Assistant I can support you with your digital marketing. Again there are two packages depending on how much support you need. I can support you with the SEO tasks to boost your rankings. This is done to gain organic traffic rather than paid traffic.
Email campaigns – These are a good way to keep your customers up to date with your business/products. They can be drafted and scheduled to post through a email scheduler on a certain date. It is essential that email campaigns are done correctly, otherwise they will either end up going in the junk folder or be deleted without much thought. You want people to see your brand, so it needs to be done correctly.
Social media – Facebook, Instagram, LinkedIn, Pinterest and Twitter are platforms that are used for promoting your business and updating your customers. They are also good ways of gaining new customers/clients. With consistent and clear posts you can build up your online presence.
Website – Keeping your website up to date is essential to keep your customers & potential customers in the know. Without keeping up to date the risk of you not being found is much higher and customers will go elsewhere.