Who are your target audience?
Who are your target audience? Targeting certain people/businesses is the best way to make sure you are targeting people with the potential to turn them into clients. Learning how to identify potential clients will be beneficial to your marketing strategy.
Who are your target audience and how to find them is actually something I initially struggled with. “Well, I want to help everyone that needs help”. or “Anyone”. I wondered why you would only ask certain people, and why you would avoid others. I was really confused.
“It’s like closing your eyes and casting a net out, not even knowing if you are close to the sea, and hoping to catch some fish”.
Things to consider:
Geographics – Where they live. Are they local to your business? This is an important factor if you are delivering products to customers because it will mean that delivery costs are low. If you are targeting people further away, you will have to consider postage/delivery costs as this will add to the prices of your products. Can you still be competitive? If you are providing a service at their business, you will have to factor in travel costs (there & back).
Age groups – Think about what age group your product or services are aimed at. There’s no point having a product that is aimed at 18–30-year-olds and targeting a much older age group (I’m not saying they couldn’t use the product, just that you are likely to get less sales). Likewise, if you’re selling baby related products, then you would target age groups that would be potentially raising a family. Make sense?
Gender – You may be selling products that can only be used by a certain gender, so you would target that gender. I’m now at a point where I think clothes should not be marketed as male or female (Don’t shoot me down) I think they should be sold as type of fit instead. I know of a shop that initially stipulated that their staff could only buy male fit clothes if they were male, female fit clothes if they were female. This shop now lets them choose. Anyway, that’s just my opinion, which I am no way forcing anyone to have. But that’s where I find gender targeting difficult.
Income based – Some businesses target certain income brackets. This is because they are more likely to get larger or more consistent sales from customers with more disposable income (Money to spend after bills have been paid). They may even pay a little bit more for an item, so more profit is made by the business.
Work, leisure & family – Again, you might be selling specific products that are targeted towards companies, e.g., workwear. You may be targeting people who cycle or play another sport because those are the types of products/services you provide.
Pain points – Pain points are the potential issues or difficulties that someone might have. They may be struggling to make sales. They may be overwhelmed with their workload & always be the first in and the last to leave their workplace. They might be struggling to fight off the competition.
How I can help
As a virtual Assistant, my role is to support you in meeting your targets, helping you get to know your potential customers and customers better. To help you move your business forward. Have a look at my website, it shows you all the different service I offer. If you can’t quite fond what you are looking for then send me a quick email. I am sure I can do something to support you & your business.
Read my blog on 10 ways a VA can support.
Get in touch to find out more information on how I can help your business grow.