
Why is a strong social media brand presence important?
Firstly, having a strong social media brand presence is important because you want your business brand to be instantly recognisable. As soon as you post on social media, you want people to know who you are, before they even read your message.
- By having consistency throughout your social media, emails, and website people will see your brand and start to become familiar with it.
- Use a logo that represents what the business means. Do the colours mean something? What does the brand name mean? Does it make your business stand out?
- What is your business personality? Playful, serious, organised, demanding?
- What kind of message do you want to get across? To buy a product/service?
- Make sure you use the same tone of voice throughout your marketing. e.g. If you’re selling a product that is warning people or giving serious instructions, you don’t want to be making jokes or being playful with your words. Equally, if there is a playful element to your business you don’t want to be overly serious.
Remember the aim is to have something unique, that stands out above all of your competitors-giving you an advantage and gain customers. Influence them choose you.
So why is it important to be present?
By using consistent marketing and messages then you will get consistent sales.
When the customers trust you, it makes it easier for you to roll out new products, and they will be keen to be first in line to get the new product because they trust your brand. This won’t happen if you only post occasionally on social media etc. They will soon forget who you are.
You need to be present, post at least once a day. Potential customers will get the idea that at a certain time, your new post will appear, or you next email will arrive (weekly/monthly). They will notice and will more likely act upon the post, whether it be to react, share or follow a CTA.
As a virtual Assistant, my role is to support you in meeting your targets, helping you get to know your potential customers and customers better. To help you move your business forward. Have a look at my website, it shows you all the different service I offer. If you can’t quite fond what you are looking for then send me a quick email. I am sure I can do something to support you & your business.
Read my blog on 10 ways a VA can support.
Get in touch to find out more information on how I can help your business grow.