What is a hashtag #?

A hashtag is used mainly on Instagram & Twitter, but they are being used more & more on Facebook now too. By adding a # symbol in front of the subject word it will enable a user to view content related to that subject eg #batontwirling (notice there are no spaces between the words) will show you content that has been uploaded with baton twirling as its subject.
The good thing is that if people are searching for certain subjects then they are already interested in that topic, which is good for your marketing as they can become your target audience. Hashtags can help you build a reputation for your business and expand your visibility on social media. You will be able to attract a larger audience and increase the probability of creating leads that you can turn into sales.
You can also study your competitors by searching the same hashtags.
Hashtags work like word of mouth.
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