Brand Advocates What is a brand advocate? A Brand advocate is someone who promotes the brand often by word of mouth because they like the product enough to recommend it to others. Brand advocates are loyal to the business, either because they are an employee, or they are a satisfied customer who is more than … Read more
Why is a strong social media brand presence important? Firstly, having a strong social media brand presence is important because you want your business brand to be instantly recognisable. As soon as you post on social media, you want people to know who you are, before they even read your message. By having consistency throughout … Read more
Brand & Brand identity What is Brand/brand identity/ Think about your logo, your name , the colours and fonts, and your values, that is your brand/brand identity. It is a group of characteristics that visually & appropriately represents your business. It’s very similar to a person’s identity – What makes them who they are. It … Read more