The power of Visual communication.Only 10% of people remember what they hear, but 80% remember what they see and do. This is why it is important to create good visual posts for social media.You could have an amazing caption written, but if the visual doesn’t hook them in to start with they the likelihood is … Read more
Colour palettes– What do the colours mean? Look around you for inspiration.Nature-Buildings-Fashion.When making a logo, a website. social media posts etc choose your colours carefully and think about what they represent. Are they colours of nature, spring, autumn, summer or winter colours? Are they cool colours or warm colours? Are they colours that represent moods? … Read more
Brand & Brand identity What is Brand/brand identity/ Think about your logo, your name , the colours and fonts, and your values, that is your brand/brand identity. It is a group of characteristics that visually & appropriately represents your business. It’s very similar to a person’s identity – What makes them who they are. It … Read more