How will you stand out from the crowd? Marketing your business is all about making it stand out from all the other businesses. What can we do to make this happen? Firstly, it starts with your business name: Does it instantly tell potential customers what you sell? Does it stand out from all of the … Read more
This is just some of the things that need considering when starting a new business and beginning your journey with digital marketing. Lots to consider? Well, that’s why I’m here to help.Pam Gould Virtual Assistant – Nice to meet you. Yes, I would love to help you start your Digital marketing journey. 😍 So how … Read more
Colour palettes– What do the colours mean? Look around you for inspiration.Nature-Buildings-Fashion.When making a logo, a website. social media posts etc choose your colours carefully and think about what they represent. Are they colours of nature, spring, autumn, summer or winter colours? Are they cool colours or warm colours? Are they colours that represent moods? … Read more
WordPress refreshed Do you have a WordPress website that needs some work doing on it to bring it up to date? It is important to keep WordPress websites up to date and fresh. The older the pages the less likely they are to show up in search engines results. They are often not tracked by … Read more
Who are your target audience? Who are your target audience? Targeting certain people/businesses is the best way to make sure you are targeting people with the potential to turn them into clients. Learning how to identify potential clients will be beneficial to your marketing strategy. Who are your target audience and how to find them … Read more
Why is a strong social media brand presence important? Firstly, having a strong social media brand presence is important because you want your business brand to be instantly recognisable. As soon as you post on social media, you want people to know who you are, before they even read your message. By having consistency throughout … Read more
Reliable, confidential & personal service So why choose me? I pride myself in being reliable. You can count on me to get the task done, and in the given time scale. The best thing about hiring a Virtual Assistant is that you only pay for the hours I work – unlike in-house office staff. You … Read more
What is a hashtag #? A hashtag is used mainly on Instagram & Twitter, but they are being used more & more on Facebook now too. By adding a # symbol in front of the subject word it will enable a user to view content related to that subject eg #batontwirling (notice there are no … Read more
Getting to know your customers Digital marketing means that you are able to measure statistics about your audience and see how and who engages within your current marketing strategy. You can build up a relationship with customers by engaging with them replying to comments, thanking them for their interaction, such as likes, comments and shares, … Read more
Take the risk. Just about everything in life has a little bit of risk involved. For example: the projects you start, drilling that first hole in the wall for the curtain pole, or buying a second hand piece of tech etc etc.Or if you are braver than me it could be skydiving, bungee jumping, you … Read more